Brand refresh & website
The plan, and everything beyond it
Milestones run down the trunk. Each branch is an extra request beyond the agreed scope — shown right where it came from, with its hours and price.
Discovery & audit
Stakeholder interviews, an audit of the current brand, and the positioning we agreed on.
Declined — and on the record, so nobody has to remember how it ended.
Logo & visual identity
Primary mark, type system and color palette — signed off in full.
Outside the agreed scope. Approved by Atlas Studio — it lands on the next invoice.
Needed for the trade show. Delivered and paid in full.
Website — homepage
Design and build of the homepage on the new identity.
Asked for mid-project. Nothing starts until you approve it.
Turned around in a day for the spring campaign. Invoiced, awaiting payment.
Website — inner pages
Services, work, about and contact, built from the homepage system.
A third revision, beyond the two rounds in the agreement. Priced, not started.
Handoff & brand guidelines
Files, fonts and a short guide, so your team can run the brand without us.